innovate.

Innovation can be thought of as having to deliver revolution every time you want to change something and this feeling that we have to take an idea and lift it all the way up to its next plateau each time can be quite daunting!  With that comes an expectation probably controlled by a set of rules that evaluate whether the idea is innovative enough.

 

Innovation must be simpler than that.  It may have frameworks and these frameworks should only ever allow innovation to be nurtured, identified and grown.  Try new things, fail a few times, learn from it.. eventually you and your organisation will be better for it!


Innovation is everywhere and mandatory.

Take the humble toaster.  Before the toaster, people made toast.  And in considering innovation in a Digital sense, we can use the toaster to ask - "what was it about toast (something already known) that drove people to desire a toaster?".  As with the above, even once the toaster happened - we still wanted more from it.  We have been incrementally adding features to it, but at its core it still only cooks bread.


Applying it to digital

Digital Marketing is forcing companies to think about how to reach new market segments, quickly, repeatedly.  It is asking technology departments to react, in ways they have not had to before.

 

Also, with the acceptance of terms such as API - companies are finding that they can jump ahead of the pack and deliver valuable data to those who want to consume it, in ways they can not even predict.  It is taking a known entity (their system data) and adjusting the manner to consume it (slightly, repeatedly, quickly) until it either reaches the market and finds its level or it is proven to have no value at all.

 

Within greymatterdigital innovation comes from looking at the status quo of Integration and Consumer interfaces and looking for ways for them to reach a new market.  Additionally, it is bringing our different ways of designing and delivering those types of projects that allows a business to explore (previously rigidly scoped and constructed) integration and data assets.

 

We can help your business think more creatively about the technical assets it has and also help your technical teams build towards the next valuable data stream that unlocks your organisation's digital potential.